Collection: Makeup for Mature Skin

Makeup for Mature Skin Women Over 40

Every product in this collection was made from scratch for women over 40. The formulas go on smoothly, stay in place all day, and never cake, crease, or settle into fine lines. This is makeup that works with your skin instead of sitting on top of it.

Each formula is loaded with skincare ingredients like hydrolyzed collagen, hyaluronic acid, and peptides. So while you get full, buildable coverage, your skin also gets hydration and care at the same time.

All products are paraben-free, cruelty-free, and noncomedogenic.

What Is in This Collection

All-in-Wonder™ Concealer + Foundation ($45) — A concentrated cream that works as both concealer and foundation. It covers dark circles, dark spots, and redness in one step. Light-refracting pigments help blur the look of fine lines. Comes with a free Concealer Brush (valued at $29). Available in 10 shades.

Luxury Concealer ($39) — The bestseller with over 30,000 verified reviews. This was the first cream concealer built for mature skin. It hydrates while it covers and never dries down cakey or chalky. Available in 10 shades.

Fulluptuous™ Lip Plumper + Hydrator ($34) — Adds volume to thinning lips and fills in vertical lip lines. The pH-adaptive color shifts from clear to a custom tint that suits your skin tone. Non-sticky, non-irritating, and packed with fruit oils for conditioning.

Empowderment™ Instant Retouching Powder ($36) — A talc-free setting powder that blurs pores and fine lines without drying your skin. The finish is soft and luminous, not flat or powdery. Comes with a free Tapered Powder Brush (valued at $31). Available in 4 shades.

Best for Lash™ Mascara ($39) — Built for thinning, delicate lashes. The curved wand reaches short hairs and works well with hooded eyes. Peptides support long-term lash health. Smudge-proof and flake-resistant. Available in Jet Black and Espresso Brown.

Good Reddance™ Instant Redness Corrector ($46) — Neutralizes facial redness in seconds. Great for rosacea-prone skin or uneven tone that shows up more with age.

Dark Circle Duo ($84, save 28%) — Pairs a concealer with targeted skincare for dark under-eye circles. You get instant coverage plus long-term correction in one set.

Beauty Basics ($105, save 41%) — A starter set of everyday makeup and skincare essentials at the biggest discount in the collection. A great first purchase if you are trying Fièra for the first time.

How Do You Pick the Right Shade

Not sure which shade suits you best? The Shade Match Quiz takes about a minute. Answer a few quick questions about your skin tone and undertone, and you will get a personalized shade recommendation.

FAQs

Will this makeup crease or settle into my fine lines?

 No. Every product in this collection is tested on mature skin and formulated to resist creasing. The textures stay smooth all day without caking or flaking.

Is Fièra makeup safe for sensitive skin? 

Yes. All products are paraben-free, cruelty-free, and noncomedogenic. Most are fragrance-free too, so they are gentle on reactive or easily irritated skin.

What if I order the wrong shade? 

Try the Shade Match Quiz before you order. If the shade still does not work, Fièra offers a 30-day money-back guarantee on all purchases.

Can I use these products together as a full look? 

Yes. The collection is designed to work as a complete routine. Apply concealer or foundation first, set with the retouching powder, add mascara and lip color, and you are done.

Do these products have skincare benefits too? They do. Most formulas include ingredients like hyaluronic acid, collagen, and peptides that hydrate and support your skin throughout the day. You get coverage and care in one step.