






Reality Tested by Over One Million Mature Women
Why Fièra Eye Cream Is Better Than The Rest
At Fièra, we advocate for beauty that's tenacious, vigorous, fearless, fiery, and bold. It's the
best choice for mature skin because it’s specially formulated for mature skin.
-
Ingredients
- Mass Market Creams
No anti-aging ingredients, often just a moisturizer
- Bakuchiol Eye Cream
Bakuchiol increases cell turnover to visibly reduce the signs of aging
-
Formula
- Mass Market Creams
Mass market formula made for younger, smoother, “wrinkle-free” skin
- Bakuchiol Eye Cream
Formulated specifically for 40+ year-old skin that has more texture, dryness, dark spots, or wrinkles
-
Feel
- Mass Market Creams
Thick, heavy, and greasy feeling formula
- Bakuchiol Eye Cream
Feels light and leaves skin glowing and radiant
-
Absorption
- Mass Market Creams
Absorbs slow on textured, mature skin
- Bakuchiol Eye Cream
Absorbs instantly and “plumps the skin” so your makeup goes on flawlessly
-
Fragrance
- Mass Market Creams
Overwhelmingly strong fragrance
- Bakuchiol Eye Cream
Gentle and fragrance-free
-
Anti-Aging
- Mass Market Creams
No hyperpigmentation-correcting ingredients for dark spots, uneven skin tone, or undereye circles
- Bakuchiol Eye Cream
Potent antioxidants which visibly fade dark spots, even skin tone, and brighten under eyes
-
Gentleness
- Mass Market Creams
Chemical additives which can sting eyes
- Bakuchiol Eye Cream
Gentle enough to be used under the eye area and around the brow
Made With Good-For-Your-Skin Ingredients
Bakuchiol
Diminish the appearance of wrinkles and visibly even skin toneAs we age, our skin cell turnover decreases, causing lines, wrinkles, and dark spots to build up. Bakuchiol stimulates turnover, improving the appearance of your skin and giving it a more even tone.
Flaxseed Oil
Improve hydration & glowFlaxseed oil contains Omega-3 fatty acids to hydrate dry skin, making it look and feel soft and silky. It also improves luminosity, giving the eye area a visibly brighter, more-youthful appearance.
Licorice Root Extract
Visibly Brighter SkinLicorice root extract helps to sooth the skin. It's also effective in visibly brightening dark spots and helping reduce the appearance of pesky blemishes.
Antioxidants
Visibly reduce the signs of agingAntioxidants like Bakuchiol, flaxseed oil and licorice root have powerful anti-aging benefits. They help keep the skin looking youthful longer.
Glycerin
Hydrate & TightenThis “super moisturizer” attracts up to 1000x its weight in water! Which means maximum hydration and tighter, firmer, more healthy looking skin.
Coffee Seed Extract
Protection & PreventionAn antioxidant that helps protect the delicate skin around the eye area from environmental damage while working to reduce the visible signs of aging.
Fièra Bakuchiol Firming Eye Cream
Aqua/Water/Eau, Caprylic/Capric Triglyceride, Glycerin, Polyglyceryl-3 Distearate, Propanediol, Linum Usitatissimum (Linseed) Seed Oil, Cetearyl Alcohol, Bakuchiol, Camellia Sinensis Leaf Extract, Coffea Arabica (Coffee) Leaf/Seed Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Carbomer, Dimethicone, Tocopheryl Acetate, Glyceryl Stearate Citrate, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide.