Fulluptuous™
Lip Plumper + Hydrator

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Fulluptuous™ Lip Plumper

Fulluptuous™ Lip Plumper

(Sheer Shades)

Plumping
Hydrating
Smoothing
Conditioning
Get 15% Off
Select your shade
Retail value $74
YOU SAVE $29 (39%)
30-Day Money Back Guarantee
Free Shipping on Orders $40+
Estimated Ship Date: 09/07/2026

WHAT IT IS

The 2-In-1 Lip Plumper + Hydrator Made for Aging & Thinning Lips

Fulluptuous™ Lip Plumper + Hydrator gives mature lips visible fullness, smoother-looking texture, a glossy wash of color and delicious hydration without the harsh sting.

  • Instant plumping effectStimulates lips for a naturally fuller, rounder look within minutes
  • Lip smoothing technologySmooths the appearance of vertical lip lines for a more youthful look
  • Hydrating lip careMoisturizes, conditions and comforts dry lips with natural oils and emollients
  • Wearable, Sheer ShadesSheer shades add natural color and definition while concealing discoloration
  • Comfort-first formulaHelps replenish and lock in moisture without feeling thick or greasy.
  • Lip-loving finishMakes lips look smoother, fresher, and more youthful, with color, shine, and hydration in one silky, non-sticky swipe

WHO IT'S FOR

Made For, Tested On, And Loved By Women 40+

Finally, a lip gloss designed for the real lip changes women experience over 40.

We made this to work for women who have:

  • Thinning-looking lips
  • Vertical lip lines
  • Dry, lined-looking texture
  • Loss of natural lip color
  • Lips that look less defined with age
  • Dullness, dryness, or a deflated look
  • Sensitive-feeling lips that dislike intense plumpers

And more importantly, it’s for women who are:

  • Frustrated with lip products that make lines look worse
  • Tired of sticky glosses that feel heavy or messy
  • Disappointed by plumpers that burn more than they beautify
  • Looking for color, shine, hydration, and a fuller-looking finish in one swipe
  • Ready for wearable lip shades made to flatter mature lips

HOW TO USE IT

One Swipe for Color, Shine & Visible Plumping

Fièra Fulluptuous™ Lip Plumper was designed to make lips look fuller, smoother, and more hydrated in one easy step.

  1. Apply Glide directly onto lips using the applicator. Apply evenly across the top and bottom lip, going right up to or even just past the natural lip line for enhanced fullness.
  2. Let it activate Allow the formula to settle as the plumping complex goes to work. Full plumping will appear within about 10 minutes.
  3. Reapply as desired Use throughout the day to refresh color, shine, hydration, and the visibly plumped look.
Wear it alone for glossy color or layer over lipstick to add shine, dimension, and a fuller-looking finish.

Choosing Your Shade

Wearable Color Made to Flatter

Each Fulluptuous™ shade was designed to complement a wide range of skin tones, with lighter shades easily customized using lip liner for deeper complexions.

  • SereneSheer soft peachy nude with luminous shimmer. A glossy nude that adds light and fullness.
  • DemureSheer neutral rosy brown with luminous shimmer. A polished everyday shade that adds soft warmth and dimension.
  • SpiritedSheer vibrant coral with a glossy finish. A fresh, brightening shade that brings lips to life.
  • SeductiveSheer deep berry with a glossy finish. A dramatic shade that adds fuller-looking definition and depth.
  • PassionateSheer classic fire engine red with a glossy finish. A sexy, confident shade that gives lips a bright pop of color.

Shade Philosophy

At Fièra, we believe lip color should enhance your face, not overpower it. These shades are designed to add flattering sheer color, shine, and dimension while helping mature lips look smoother, fuller, and more defined.

  • Wearable for everyday
  • Glossy without feeling thick or sticky
  • Sheer enough to flatter
  • Buildable for more color
  • Easy to customize with lip liner and lipstick

Pairs Well With

Belle of the Balm™ Makeup Melting Cleansing Balm
Belle of the Balm™ Makeup Melting Cleansing Balm
MoistureWiser™
MoistureWiser™
View full details

WHY WOMEN LOVE IT

More Than a Gloss. More Than a Plumper.

Instant plumping effect

Stimulates lips for a naturally fuller, rounder look within minutes

Lip smoothing technology

Smooths the appearance of vertical lip lines for a more youthful look

Adds flattering tinted color

Each shade gives lips wearable color with a luminous glossy finish.

Hydrating lip care

Moisturizes, conditions and comforts dry lips with natural oils and emollients

Comfort-first formula

Designed to enhance the look of lips without the intense burning or stinging feel of traditional plumpers

Lip-loving finish

Makes lips look smoother, fresher, and more youthful, with color, shine, and hydration in one silky, non-sticky swipe

Instant Lip Results

The Difference You Can See Right Away

With one application, Fièra Fulluptuous™ Lip Plumper helps lips look:

Fuller

Smoother

Shinier

More hydrated

More defined

More even in tone

Less lined in appearance

THOUGHTFULLY FORMULATED

A Lip Product That Delivers Far More Than Color

We believe lip products for mature women should do more than add color. They should help restore lips to look smoother, fuller, more hydrated, and more defined. 

That is why Fièra Fulluptuous™ Lip Plumper pairs flattering natural color enhancement with visibly plumping technology, lip-smoothing actives, and conditioning emollients for a gloss that looks beautiful and feels comfortable.

Plumping Activation Complex

A blend of extracts helps stimulate circulation in the lips to naturally enhance fullness, volume and definition from within.

Lip-Smoothing Technology

Natural plant extracts help smooth the appearance of vertical lip lines, for a smoother, more youthful-looking surface.

Conditioning Lip Oils & Emollients

Jojoba esters and caprylic/capric triglyceride help maintain lip hydration, softness, and comfort during wear.

Ingredients

SERENE

Polybutene, Hydrogenated Polyisobutene, Ethylhexyl Palmitate, Polyglyceryl-2 Triisostearate, Ethylene/Propylene/Styrene Copolymer, Silica, Jojoba Esters, Menthoxypropanediol, Cera Alba/Beeswax/Cire d'abeille, Isononyl Isononanoate, Tocopherol, Vanillin, Trihydroxystearin, Butylene/Ethylene/Styrene Copolymer, Isopropyl Myristate, Stearalkonium Hectorite, Capsicum Frutescens Fruit Extract, Isopropyl Titanium Triisostearate, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Polyhydroxystearic Acid, Propylene Carbonate, Sesamum Indicum (Sesame) Seed Extract, Synthetic Fluorphlogopite, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tin Oxide, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Yellow 5 Lake (CI 19140), Red 7 (CI 15850).

DEMURE

Polybutene, Hydrogenated Polyisobutene, Ethylhexyl Palmitate, Polyglyceryl-2 Triisostearate, Ethylene/Propylene/Styrene Copolymer, Jojoba Esters, Menthoxypropanediol, Silica, Cera Alba/Beeswax/Cire d'abeille, Isononyl Isononanoate, Tocopherol, Vanillin, Trihydroxystearin, Butylene/Ethylene/Styrene Copolymer, Isopropyl Myristate, Stearalkonium Hectorite, Capsicum Frutescens Fruit Extract, Isopropyl Titanium Triisostearate, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Polyhydroxystearic Acid, Propylene Carbonate, Sesamum Indicum (Sesame) Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Tin Oxide, Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 6 Lake (CI 15850), Red 7 (CI 15850).

SPIRITED

Polybutene, Hydrogenated Polyisobutene, Ethylhexyl Palmitate, Polyglyceryl-2 Triisostearate, Ethylene/Propylene/Styrene Copolymer, Jojoba Esters, Menthoxypropanediol, Silica, Cera Alba/Beeswax/Cire d'abeille, Isononyl Isononanoate, Tocopherol, Vanillin, Trihydroxystearin, Butylene/Ethylene/Styrene Copolymer, Isopropyl Myristate, Stearalkonium Hectorite, Capsicum Frutescens Fruit Extract, Isopropyl Titanium Triisostearate, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Polyhydroxystearic Acid, Propylene Carbonate, Sesamum Indicum (Sesame) Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Yellow 5 Lake (CI 19140), Titanium Dioxide (CI 77891), Red 6 Lake (CI 15850).

SEDUCTIVE

Polybutene, Hydrogenated Polyisobutene, Ethylhexyl Palmitate, Polyglyceryl-2 Triisostearate, Ethylene/Propylene/Styrene Copolymer, Jojoba Esters, Menthoxypropanediol, Silica, Cera Alba/Beeswax/Cire d'abeille, Isononyl Isononanoate, Tocopherol, Vanillin, Trihydroxystearin, Butylene/Ethylene/Styrene Copolymer, Isopropyl Myristate, Stearalkonium Hectorite, Capsicum Frutescens Fruit Extract, Isopropyl Titanium Triisostearate, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Polyhydroxystearic Acid, Propylene Carbonate, Sesamum Indicum (Sesame) Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Yellow 5 Lake (CI 19140), Titanium Dioxide (CI 77891), Blue 1 Lake (CI 42090), Red 7 (CI 15850).

PASSIONATE

Polybutene, Hydrogenated Polyisobutene, Ethylhexyl Palmitate, Polyglyceryl-2 Triisostearate, Ethylene/Propylene/Styrene Copolymer, Jojoba Esters, Menthoxypropanediol, Silica, Cera Alba/Beeswax/Cire d'abeille, Isononyl Isononanoate, Tocopherol, Vanillin, Trihydroxystearin, Butylene/Ethylene/Styrene Copolymer, Isopropyl Myristate, Stearalkonium Hectorite, Capsicum Frutescens Fruit Extract, Isopropyl Titanium Triisostearate, Caprylic/Capric Triglyceride, Dimethyl Isosorbide, Polyhydroxystearic Acid, Propylene Carbonate, Sesamum Indicum (Sesame) Seed Extract, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Red 7 (CI 15850), Iron Oxides (CI 77492), Red 6 Lake (CI 15850).

Easy Effort, Big Impact

How to Use It

How to Use It
  1. Swipe & Smooth

    Apply directly to lips using the applicator, glide evenly across the top and bottom lip, extending to or just above the natural lip line where you wish for added volume.

  2. Let it activate

    Allow the plumping complex to activate, with maximum volume achieved within a few minutes. No mirror? The gentle warming sensation tells you it’s working!

  3. Refresh

    Reapply throughout the day to maintain color, shine, hydration, and the visibly plumped look.

STAY WISE

YOUR QUESTIONS, ANSWERED.

Is Fièra Fulluptuous™ Lip Plumper good for mature lips?

Yes. Fièra Fulluptuous™ Lip Plumper was designed for mature lips that may look thinner, drier, less defined, or more lined than they used to. It adds sheer color, shine, hydration, and a visibly fuller-looking finish without the typically burning, stinging or drying effects of traditional plumpers. 

Is this the same formula as the original Fulluptuous™ Lip Plumper + Hydrator?

The tinted version builds on the plumping technology and conditioning ingredients of the original Fulluptuous™ Lip Plumper + Hydrator. Because it includes pigments for color, the formula has been adapted to deliver smooth color payoff and a comfortable glossy finish while maintaining the same visibly plumping experience. You can see the ingredient list for all shades above.

Will this lip plumper make my lips feel tingly or warm?

Yes, the plumping complex creates a gentle warming and cooling sensation after application. But unlike traditional plumpers, this won’t burn, sting, or leave lips feeling uncomfortable, itchy or dry. It’s formulated to feel comfortable and hydrating. This temporary sensation is part of the plumping gloss experience.

Is the plumping effect painful?

No. The formula is designed to deliver a comfortable plumping experience. It has been clinically tested, dermatologist tested, non-irritating, and non-sensitizing under study conditions. If you’ve had issues with other plumpers feeling too harsh before, we’d recommend doing a small patch test even though our formula has been intentionally designed to feel more gentle. If you don’t love it, you’re covered by our 30-day money back guarantee. 

How long does the plumping effect last?

The visible plumping effect typically develops within a few minutes after application and should last about two hours. Reapply throughout the day to maintain the color, shine, hydration, and plumper-looking appearance. Take advantage of the autoship option to stay stocked up, or the Buy 2, Get 1 Free option to grab multiple shades - or 3 of the the same shade to keep in your home, car and purse!

Will this lip plumper dry out my lips?

No. The formula includes conditioning emollients and lip-smoothing ingredients that help maintain hydration and keep lips feeling soft and comfortable. Unlike traditional plumpers that are notorious for drying lips, causing peeling and cracking, Fulluptuous™ is designed to deliver hydration and condition lips with natural oils. 

Can I wear it on its own?

Yes. Fièra Fulluptuous™ Lip Plumper can be worn alone for glossy color, shine, and a visibly plumped look. 

Can I wear it over lipstick?

Yes. Layer it over lipstick to add shine, dimension, and a fuller-looking finish.

Does it help with vertical lip lines?

Yes. The lip-smoothing technology in Fulluptuous™ helps smooth out the appearance of vertical lip lines for a more consistent lip surface, while supporting the look of fuller-looking lip contour.

Are the shades suitable for all skin tones?

Yes. The shade collection was designed to complement a wide range of skin tones, and made sheer so each shade can look natural and wearable regardless of skin tone. Lighter shades can also be customized with lip liner on deeper complexions. 

Which shade should I choose?

Choose Serene for a shimmering peach nude, Demure for a soft rosy brown shimmer, Spirited for fresh coral, Seductive for rich berry, and Passionate for vivid fire engine red.

Is Fièra Fulluptuous™ Lip Plumper vegan?

No. This formula contains beeswax, so it is not vegan.

Is it formulated without parabens?

Yes. Fièra Fulluptuous™ Lip Plumper is formulated without parabens, phthalates, mineral oil, and petrolatum/petroleum.